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Adidas Voice of the Athlete Program

Many people don't realize that before Adidas's latest innovations hit the shelves or major ad campaigns across the country, they need to be tested in the real world.

The Adidas Product Testing program (often known as Voice of the Athlete) invites everyday Americans—from amateur runners to active lifestyle enthusiasts—to test premium gear, apparel, and footwear before the official launch.

Why Does Adidas Give Away Products for Testing?

Developing high-performance products, like the Adidas Ultraboost line or the CrossFit-focused drops, requires rigorous quality control.

Feedback from real athletes and active individuals helps the brand adjust comfort, durability, and fabric breathability.

In exchange for this valuable feedback, selected users receive the items delivered directly to their doorsteps.

What Do Testers Usually Receive?

Approved participants gain access to different categories depending on their chosen activity during registration.

This can include:

• Athletic Footwear: Prototypes for running shoes, basketball sneakers, or everyday walking options (featuring technologies like Boost or Lightstrike).

• Technical Apparel: Compression leggings, windbreakers, AEROREADY t-shirts, and sports bras designed for high performance.

• Training Accessories: Thermal socks, endurance backpacks, and essential workout gear.

Expert Tip: As major US retail events like Black Friday and the upcoming seasonal collections approach, the volume of testing often increases. Testers get the unique advantage of wearing what the rest of the country won't be able to buy for months.

Final Inventory Allocation

Attention: High demand in your current zip code. Your allocated testing inventory is held for 05:00 minutes.

What Our Testers Are Saying

• “I received my Adidas mystery box in 3 days via UPS. The evaluation process was straightforward, and I love my new training gear!”

  — Sarah J., Houston, TX

• “Finally a program that doesn’t require a credit card. High-quality items and a great way to influence future Adidas products.”

  — David R., Miami, FL

Frequently Asked Questions About the Adidas Program

Can Anyone Apply?

Yes. Adidas looks for a wide diversity of profiles across the United States. You don’t need to be an elite athlete.

Whether you take daily walks, go for casual runs, practice weekend yoga, play soccer, or hit the gym occasionally, your feedback helps improve future Adidas Originals, Running, Training, and Performance lines.

How Long Is The Testing Period?

Generally, the evaluation period for a product ranges from a few weeks to a couple of months.

Selected participants receive clear instructions on how often they should wear the gear, along with a quick digital form to submit observations about comfort, fit, durability, and AEROREADY breathability.

Is My Data Secure?

Yes. This guide is designed to educate consumers about official Adidas product testing opportunities and common application requirements.

Any final registration step should be completed only through verified Adidas or authorized corporate portals.

Always review the page carefully before submitting personal information, especially shipping details or athletic profile information.